Product Review - DanActive(TM) Immunity Probiotic Drink

It was purely by chance that I added this product to my shopping cart this weekend. I was looking for our regular small drinkable yogurt bottles for kids from Dannon. I did not remember the exact brand. Turns out we were buying Danimals^® Drinkables which comes in a 6-pack of 3.1 fl oz bottles. Anyway, I was intrigued by the immunity claim on the packaging, which also prominently displayed the marketing name of the active probiotic culture L. Casei Immunitas^TM. Another bold statement on the package claimed that it was clinically proven to help strengthen your body’s defenses. Worth checking it out I said to myself.

Both of our twins loved it. In fact they have been drinking a couple of these bottles every day!

Here is what we like about this product -

L. Casei Immunitas^TM is supposed to be more resistant to the stomach acid compared to other yogurt cultures. Which means that more of it will end up in the small intestines where it is supposed to help maintain the right microbial environment.
It has a high amount of protein, calcium and potassium.
No trans fats and very low saturated fat.
It tastes quite good!

Here is what we don’t like about this product -

Main problem – too much sugar! One 3.1 oz bottle contains 13 g sugar. My guess is that nearly half of it is added sugar. No wonder the kids liked it so much. By the way, the Danimals^® Drinkables are no better – one bottle contains 14 g sugar, although it has more vitamins and minerals.
It is not organic.
It is super expensive – a 6 pack costs $4.89 at my local store. It come to about 80 cents per bottle, which is way more than even milk or a homemade smoothie. Not sure if a slightly higher amount of bacteria reaching the gut is worth this much more! Eat more of plain yogurt and mix it with fresh fruit puree!!

Because of its sugar content and high price, I give it a thumbs down even though our kids loved it! This will only fuel their sweet addiction!!

Have you tried it? What is your opinion?

Disclaimer – I have not received any sponsorship or free samples of product from Dannon for writing this review. For complete nutritional information and other products, visit Dannon’s website.