Greetings! There is no doubt that popular food brands have enormous appeal and influence, especially on children who are exposed to heavy marketing. Not a surprise therefore that even 3 year olds can recognize these brands. The bad news is that most of these brands offer sugary, salty and fatty junk foods, to which kids get hooked on early! Parents have to face this challenge as they try to encourage their children to develop healthy eating habits. Sounds familiar?
I started this week by suggesting that we need to have an offensive-defensive strategy for dealing with the attack of popular food brands. The idea is to create your family’s brand of food and nutrition by applying common branding techniques of identifying core values, developing a main message with a logo/slogan, promoting with friends and family and aggressively defending it with a few rules.
Another approach is to identify a few brands and products that resonate with your core values to support your battle against the not-so-healthy-but-otherwise-popular food brands. Association with these brands then becomes an extension of your personal brand.
This week, instead of the usual Five for Fridays, I want to share with you 5 of our favorite brands and why we like them. And no, I have not been paid to highlight them here; the idea here is to offer you a few suggestions as you try to discover what is important to you.
I would love to hear your comments! Feel free to share your favorite food brands and products.
Earth’s Best Organic
Earth’s Best, by far, is our most favorite brand! Our twins grew up on Earth’s Best fruit and vegetable purees, and they continue to love their organic toddler snacks such as Letter of the Day Cookies, Yogurt Rice Crisp Bars and Instant Oatmeal.
In researching Earth’s Best for this article, I found out – much to my surprise – that the company’s founders Ron and Arnie Koss are twins! Their vision of nurturing children with purest foods and growing those foods responsibly to promote a healthier earth resonates with our core values completely.
Earth’s Best brand now belongs to the Hain Celestial Group, Inc. who is responsible for bringing their toddler products to market, and of course, we are very thankful! Their product lineup ranges from infant formulas to baby’s first foods to toddler snacks and meals. They seem to be big on using Seasame Street characters as a marketing tool on their products. Honestly we are not too crazy about it! For us, the appeal is in their promise of organic quality and commitment to the environment.
For a complete list of their products and to learn about their history, visit Earth’s Best website.
Horizon Organic
We are a big fan of Horizon’s organic milk with DHA. We have had our twins on this milk ever since they started cow’s milk. At first, we were looking for an organic milk brand, but when we found Horizon’s milk with added DHA in our local supermarket, it was a no-brainer! DHA is known to support healthy brain and eye development in infants and toddlers. The source of DHA is from algae branded as life’s DHA from Martek Bioscience Corporation.
We believe that milk is an important source of nutrition for a growing child, unless there is the unfortunate situation of milk allergy. Selecting certified organic milk is better because it does not contain any antibiotics or growth hormones.
We are impressed by Horizon’s commitment to organic principles, compassion for their livestock and passion for the land. In my research, I found Horizon’s Standard of Care, which goes in great detail about their beliefs and management practices to support these beliefs. The integrity of this brand is impressive.
For a complete list of their products and company facts, visit Horizon Dairy website and Horizon Organic Facts.
Campbell’s Kids Soups
Campbell’s soups are a household name, no doubt, as you can tell by the prominent place they occupy in any grocery store. Our daughter enjoys Campbell’s kids soups with her favorite characters like Dora and Disney Princess. She loves to help Mom open a can and pour its contents in a saucepan for a quick meal. On a busy day, these ready-to-eat soups come in very handy! We are careful to read the labels because these soups can be high in salt, although Campbell’s is ahead of the curve in reducing the sodium content from its products.
We like Campbell’s as a brand, because they seem to really listen to their consumers while being sensitive to the economic difficulties. Clearly, their brand is positioned for the masses. Although their approach to healthful nutrition and environmental sustainability is incremental in our opinion, we do like their focus on affordable nutrition and continuous improvement. They have also figured out a great way to encourage consumers to prepare home cooked meals using their soups and recipes on the label. From that point of view, we believe that Campbell’s has the potential to enable a move away from fast food and restaurant food toward home cooking at a very large scale.
Here is an interesting piece of trivia I found while researching their brand – they also produce their own seeds for tomato and peppers!
For a complete list of their products, visit Campbell’s Condensed Soups.
Cheerios
Although our twins are no longer that crazy about Cheerios, this cereal is a family favorite and occupies almost a permanent place on our cereal shelf. When they were younger, it was one of their favorite finger foods, especially when they needed to munch on something in the car!
Although there are many different types of products in the Cheerios family, we go for the plain standard Cheerios and Honey Nut Cheerios. We like the whole grain oats, low sugar and vitamins (particularly vitamin D) in this cereal. Recently, there has been some recent controversy about their claims around cholesterol and heart health, but we think it is more of a legal issue for them rather than a real concern with the product.
For a complete list of their products, visit Cheerios.
Green Giant Frozen Vegetables
We usually keep our freezer stocked with several packages of Green Giant frozen vegetables. Although fresh produce is the best choice, the convenience of packaged frozen vegetable - some ready to serve with a sauce – makes it easy to add veggies in your daily diet. We like the affordable diversity of different frozen vegetables from Green Giant. But we also try to limit our selection to some of their simpler products like peas, cauliflower, broccoli and mixed vegetables. Their rice pilaf is also one of our favorites.
As a brand, which is now a part of the giant General Mills, they seem to be able to retain their identity and maintain a connection with their roots in the Minnesota River Valley. We are also impressed by their commitment to sustainability. They are sponsoring an innovative project with The Nature Conservancy. It involves using a combination of native vegetation in infiltration ponds to collect the water runoff from the fields. It is then diverted to a bioreactor (trenches filled with woodchips) where the excess nitrogen is removed and land erosion controlled. This system will also create a habitat for wildlife. Sounds like an interesting idea; although it may take up to 10 years to see the results.
For a complete list of their products, visit The Green Giant.
Enjoy and share with us your favorite brands and products.
©2010 Littlestomaks.com
Disclaimer: We have not received any sponsorship or free products from these brands and companies for our review. Our opinions are based on personal use and publicly available information.
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