<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>LittleStomaks &#187; IOM</title>
	<atom:link href="http://www.littlestomaks.com/tag/iom/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.littlestomaks.com</link>
	<description>Science Driven Real Life Toddler Nutrition</description>
	<lastBuildDate>Tue, 20 Dec 2011 02:00:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Five for Fridays &#8211; Oct 23, 2009</title>
		<link>http://www.littlestomaks.com/2009/10/five-for-fridays-oct-23-2009/</link>
		<comments>http://www.littlestomaks.com/2009/10/five-for-fridays-oct-23-2009/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 10:07:03 +0000</pubDate>
		<dc:creator>TwinToddlersDad</dc:creator>
				<category><![CDATA[Childhood Obesity]]></category>
		<category><![CDATA[Five For Fridays]]></category>
		<category><![CDATA[Food Marketing]]></category>
		<category><![CDATA[Affordable Nutrition Index]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[FITS]]></category>
		<category><![CDATA[food labels]]></category>
		<category><![CDATA[IOM]]></category>
		<category><![CDATA[Picky Eater]]></category>
		<category><![CDATA[Role Model]]></category>
		<category><![CDATA[School lunch]]></category>
		<category><![CDATA[Sugar]]></category>
		<category><![CDATA[Toddler Nutrition]]></category>
		<category><![CDATA[traffic lights]]></category>
		<category><![CDATA[Twinkie Tax]]></category>
		<category><![CDATA[USDA]]></category>

		<guid isPermaLink="false">http://www.littlestomaks.com/?p=3104</guid>
		<description><![CDATA[Greetings! Hope you all are enjoying the beautiful days of Fall. I simply love this time of the year. We are getting ready for Trick-or-treat and pumpkin painting, and the twins are excited! They are already dreaming of collecting candy &#8211; it is going to be an uphill battle trying to keep them from eating [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.littlestomaks.com/blog/wp-content/uploads/2009/10/5-for-fridays-image33-Oct23.jpg"></a></p>
<p style="text-align: center;"><a href="http://www.littlestomaks.com/blog/wp-content/uploads/2009/10/5-for-fridays-image33-Oct23.jpg"><img class="alignnone size-full wp-image-3105" title="5-for-fridays-image33-Oct23" src="http://www.littlestomaks.com/blog/wp-content/uploads/2009/10/5-for-fridays-image33-Oct23.jpg" alt="5-for-fridays-image33-Oct23" width="460" height="345" /></a></p>
<p style="text-align: center;">
<p style="text-align: center;">
<p style="text-align: center;">
<p>Greetings! Hope you all are enjoying the beautiful days of Fall. I simply love this time of the year. We are getting ready for Trick-or-treat and pumpkin painting, and the twins are excited! They are already dreaming of collecting candy &#8211; it is going to be an uphill battle trying to keep them from eating too much. I won&#8217;t spoil the fun by telling you their costumes this year yet, but will surely post a photo after Halloween.</p>
<p style="text-align: left;">Here are the 5 nutrition related news that caught my eye this week. Enjoy and drop me a comment to share your thoughts.</p>
<h3 style="text-align: left;"><span style="color: #0000ff;"><strong><strong><a title="Cambell Press Release on Affordable Nutrition Index" href="http://investor.shareholder.com/campbell/releasedetail.cfm?ReleaseID=416429" target="_blank">A new index to help you select affordable nutritious foods</a><br />
</strong></strong><strong><strong> </strong></strong></p>
<p></span></h3>
<p>A new food rating system called the <strong>Affordable Nutrition Index (ANI)</strong> was introduced this week at the American Dietetic Association&#8217;s Food and Nutrition Expo in Denver. The idea is to provide a score that takes into account the cost of a certain food item in addition to its nutrition value. A food item with a high score means that it is high in 9 nutrients (protein, fiber, vitamin A, C, E, calcium, iron, potassium and magnesium), low in 3 nutrients (saturated fat, added sugar and sodium) and costs less on a per serving basis. Sweet potato, broccoli, green pepper, orange and banana scored high on the index (over 100) while packaged convenience foods scored lower than 100.</p>
<p>This index has been developed by <a title="Dr Adam Drewnoski " href="http://depts.washington.edu/epidem/fac/facBio.shtml?Drewnowski_Adam" target="_blank">Dr Adam Drewnowski</a>, Director of the Center for Public Health Nutrition at University of Washington in Seattle. He used the Nutrient Rich Food Index (NFR9.3) which he previously developed and a price per serving information from food prices database, Seattle area supermarkets and industry sources. This research was sponsored by the Campbell Soup Company. Not surprisingly perhaps, many of the condensed soups from Campbell ended up with a high score around 100 compared to many fresh or cooked vegetables and even fresh fruits.</p>
<p>I am intrigued by this idea since we all want to select foods that have high nutritional value at an affordable cost. However, I don&#8217;t think that this is the <em>only </em>way to make that choice. I was disappointed to see that vitamin D was not included in the 9 nutrients to promote in the NFR9.3. Plus cost per serving is probably not the right measure of what a customer pays when buying a product. Also, you can manage cost by buying seasonal fruits and vegetables from local sources. Still, I think it is a good idea and I plan to write more about it in future.</p>
<h3 style="text-align: left;"><span style="color: #0000ff;"><strong><a title="Calorie information on front of Coke cans" href="http://www.thecoca-colacompany.com/presscenter/nr_20090930_energy_packaging.html" target="_blank">Coke&#8217;s response to the debate on obesity is lame</a><br />
</strong></p>
<p><strong> </strong></p>
<p></span></h3>
<p>Coca-Cola, the icon of sugary drinks is under attack! CEO Muhtar Kent wrote an Op-Ed piece in the Wall Street Journal on October 7th defending his company against proposals of soda tax. <em>Coke Didn&#8217;t Make America Fat</em> is what he believes; and quite arrogantly he points the finger to his own customers saying they lead a sedentary lifestyle! Well, <a title="Dr Ayala article on Coke and obesity" href="http://herbalwater.typepad.com/ayalas_herbal_water/2009/10/coke-did-make-america-fat.html" target="_blank">Coke did make America fat</a> according to my blogger colleague <a title="Dr Ayala on Twitter" href="http://twitter.com/drayala" target="_blank">Dr. Ayala</a> who wrote an excellent piece this week in response to Mr. Kent&#8217;s lame arguments.</p>
<p>So far, Coke&#8217;s response to the current debate on the role of sugary drinks in our obesity problem is rather lame in my opinion. They have announced that they will add <a title="Calorie information on front of Coke cans" href="http://www.thecoca-colacompany.com/presscenter/nr_20090930_energy_packaging.html" target="_blank">calorie information on the front of Coke cans</a>. They have given a large amount of money to the <a title="AAFP announcement about partnership with Coke" href="http://www.aafp.org/online/en/home/publications/news/news-now/inside-aafp/20091006cons-alli-coke.html" target="_blank">American Academy of Family Physicians (AAFP)</a> to develop consumer <em>education </em>content as part of their Consumer Alliance Program. They are also a part of the <a title="HWCF program members" href="http://www.healthyweightcommit.org/members">Healthy Weight Commitment Foundation (HWCF)</a>, a group of 40 organizations seemingly engaged in a collaborative effort to address obesity. And now in their latest move, Coke has announced that they will introduce a <a title="90 calorie mini soda can from Coca Cola" href="http://www.ajc.com/business/coke-mini-can-to-162682.html" target="_blank">90-calorie <em>mini </em>soda</a> can so that people can limit their intake of sugary cola.</p>
<p>While I am no fan of the <a title="Twinkie Tax will do nothing to reduce the sweetness" href="http://www.littlestomaks.com/2009/09/twinkie-tax-will-do-nothing-to-reduce-the-sweetness/" target="_blank">twinkie tax</a>, I do not believe that these actions by one of America&#8217;s top brands are of the high caliber needed to solve one of America&#8217;s most challenging health problems. Coke needs to do more than just pay lip service and make lame arguments defending their products in public. They need to take a more grass-roots approach &#8211; building playgrounds in schools, sponsoring healthy lifestyle events, developing after-school programs, integrating nutrition and physical education, sponsor healthy nutritious school lunches just to name a few examples. They need to measure the effectiveness of these programs in reducing obesity and make the data public.</p>
<p><a title="Coca Cola 3Q 2009 financial results" href="http://www.thecoca-colacompany.com/presscenter/nr_20091020_corporate_third_qtr_earnings.html" target="_blank">Coke&#8217; 3Q financial results</a> show that they generated $6.3 billion in cash from operations year-to-date in 2009. They spent $241 million buying back their own shares. A little more of that cash spent on <em>real </em>programs to solve our obesity problem will not make a dent in their profits! What do you have to say about that Mr Kent?</p>
<h3 style="text-align: left;"><span style="color: #0000ff;"><strong><a title="FDA letter on front-of-box labeling" href="http://www.fda.gov/Food/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/FoodLabelingNutrition/ucm187208.htm" target="_blank">FDA puts the hammer down on front-of-box labeling</a><br />
</strong></p>
<p><strong> </strong></p>
<p></span></h3>
<p>The Smart Choice program it seems was the last straw according to <a title="Marion Nestle on Food Politics" href="http://www.foodpolitics.com/2009/10/fda-to-clean-up-the-front-of-package-mess/" target="_blank">Marion Nestle</a> who writes a blog called Food Politics! In a <a title="FDA letter on front-of-box labeling" href="http://www.fda.gov/Food/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/FoodLabelingNutrition/ucm187208.htm" target="_blank">letter to the food industry</a>, the  FDA is openly questioning the arbitrary nutrition standards used by companies to develop these labels which end up showing their own products as healthy. FDA wants to develop a set of independent criteria which these labels will need to meet before companies can use them on their products. FDA also wants to understand how these front of the box labels affect consumer choice.</p>
<p>I say, it&#8217;s about time. The Nutritional Facts panel, usually at the back or the side of the box, is too complicated for most consumers to read and understand. Consumers are looking for something simple that allows them to quickly make a decision.</p>
<p>We are lagging behind other countries in this area. A <a title="Traffic light food labeling system" href="http://www.littlestomaks.com/2008/10/traffic-lights-and-food-labeling-is-this-a-joke-not-really%E2%80%A6/" target="_blank">traffic light based food labeling system</a> developed by the industry based on government guidelines in UK seems to be working very well. Why can&#8217;t we do the same here?</p>
<p>Here is a good background information on different types of <a title="Front of box labeling systems background" href="http://www.fda.gov/Food/LabelingNutrition/LabelClaims/ucm187320.htm" target="_blank">front of box labeling systems</a>. What is your opinion? Have you come across a labeling system you really like?</p>
<h3 style="text-align: left;"><span style="color: #0000ff;"><strong><a title="2008 FITS data" href="http://www.prnewswire.com/news-releases/study-shows-that-diets-of-infants-are-improving-concerns-remain-for-toddlers-and-preschoolers-64705912.html" target="_blank">Toddler diets a cause for concern according to the 2008 FITS data</a><br />
</strong></p>
<p><strong> </strong></p>
<p></span></h3>
<p>Latest data from the 2008 Nestle Feeding Infants and Toddlers Study (FITS) confirms the sorry state of a typical toddler diet in America. Most toddlers and preschoolers are not eating fruits and vegetables. They are consuming too much saturated fat and sodium. French fries are the most popular vegetable!</p>
<p>Good news is that the diets of infants and older babies are much better compared to the 2002 data. Mothers are breastfeeding their children longer and consumption of sugary drinks is decreasing. There is a risk of iron deficiency in some children.</p>
<p>Looks like parents and caregivers are following the feeding guidelines for infants. So why do things go south during the toddler years? Is it because of picky behavior? Or is it because toddlers eat what their parents eat? Or a combination of the two?</p>
<p>Not much progress has been made in the diet of toddlers since 2002. We need to make a deliberate effort to improve this situation.  Having <a title="Power of family meals" href="http://www.littlestomaks.com/2009/07/the-power-of-family-meals-tips-for-feeding-toddlers/" target="_blank">dinner together</a>, being a <a title="Ask the Expert - Role Model" href="http://www.littlestomaks.com/2009/09/ask-the-expert-role-model/" target="_blank">role model</a> and <a title="Ask the Expert - Taste for fruits and vegetables" href="http://www.littlestomaks.com/2009/07/ask-the-expert-developing-a-taste-for-fruits-and-veggies/" target="_blank">encouraging fruits and vegetables</a> is critical to solving the problem of childhood obesity. And in case you are struggling, here are some <a title="Tips for picky eating" href="http://www.littlestomaks.com/2009/08/ask-the-expert-coping-with-picky-eating/" target="_blank">tips for picky eating</a>.</p>
<h3 style="text-align: left;"><span style="color: #0000ff;"><strong><strong><a title="IOM report on school nutrition" href="http://www.iom.edu/en/Reports/2009/School-Meals-Building-Blocks-for-Healthy-Children/Report-Brief-School-Meals.aspx?page=1" target="_blank">Let us bring the school nutrition standards to the 21<sup>st</sup> century</a><br />
</strong></strong><strong><strong> </strong></strong></p>
<p></span></h3>
<p>Can you believe that it was 1995 when the standards for the National School Lunch Program (NSLP) and School Breakfast Program (SBP) were last revised? Yet the NSLP served lunch to over 30 million children and SBP served breakfast to over 10 million children in 2008! If we are serious about fighting the battle of childhood obesity, we need to revise these standards and bring them to the 21st century!</p>
<p>Well, the good news is that the Institute of Medicine (IOM) has now issued its recommendations in a report titled <em>School Meals: Building Blocks for Healthy Children</em>, which the US Department is going to consider as they revise these standards. Recommended meal requirements encourage more fruits &amp; vegetables, whole grains, min and max levels of calories and limit saturated fats  and sodium.</p>
<p>This is good news! I hope they will begin to implement these recommendations by the time our twins start going to school. I think progress may be slow due to cost and bureaucracy, but at least it&#8217;s a good start.</p>
<p dir="ltr"><span lang="en-us">Enjoy and do let me know you think. I would love to have you share your best tips in comments below.</span></p>
<p style="text-align: left;"><span style="font-size: small;">Photo source -<a title="cambodia4kids on Flickr" href="http://www.flickr.com/photos/cambodia4kidsorg/49495994/" target="_blank">cambodia4kidsorg</a> on Flickr via <a title="everystockphoto.com" href="http://www.everystockphoto.com/" target="_blank">everystockphoto</a></span></p>
<p>©2009 Littlestomaks.com</p>



Share and Enjoy:


	<a rel="nofollow"  href="http://digg.com/submit?phase=2&amp;url=http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F&amp;title=Five%20for%20Fridays%20-%20Oct%2023%2C%202009&amp;bodytext=%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AGreetings%21%20Hope%20you%20all%20are%20enjoying%20the%20beautiful%20days%20of%20Fall.%20I%20simply%20love%20this%20time%20of%20the%20year.%20We%20are%20getting%20ready%20for%20Trick-or-treat%20and%20pumpkin%20painting%2C%20and%20the%20twins%20are%20excited%21%20They%20are%20already%20dreaming%20of%20collecting%20candy%20-%20i" title="Digg"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/digg.png" title="Digg" alt="Digg" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F&amp;t=Five%20for%20Fridays%20-%20Oct%2023%2C%202009" title="Facebook"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/facebook.png" title="Facebook" alt="Facebook" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://www.mixx.com/submit?page_url=http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F&amp;title=Five%20for%20Fridays%20-%20Oct%2023%2C%202009" title="Mixx"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/mixx.png" title="Mixx" alt="Mixx" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://www.google.com/bookmarks/mark?op=edit&amp;bkmk=http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F&amp;title=Five%20for%20Fridays%20-%20Oct%2023%2C%202009&amp;annotation=%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AGreetings%21%20Hope%20you%20all%20are%20enjoying%20the%20beautiful%20days%20of%20Fall.%20I%20simply%20love%20this%20time%20of%20the%20year.%20We%20are%20getting%20ready%20for%20Trick-or-treat%20and%20pumpkin%20painting%2C%20and%20the%20twins%20are%20excited%21%20They%20are%20already%20dreaming%20of%20collecting%20candy%20-%20i" title="Google Bookmarks"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/googlebookmark.png" title="Google Bookmarks" alt="Google Bookmarks" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="javascript:AddToFavorites();" title="Add to favorites"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/addtofavorites.png" title="Add to favorites" alt="Add to favorites" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F&amp;title=Five%20for%20Fridays%20-%20Oct%2023%2C%202009&amp;source=LittleStomaks+Science+Driven+Real+Life+Toddler+Nutrition&amp;summary=%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AGreetings%21%20Hope%20you%20all%20are%20enjoying%20the%20beautiful%20days%20of%20Fall.%20I%20simply%20love%20this%20time%20of%20the%20year.%20We%20are%20getting%20ready%20for%20Trick-or-treat%20and%20pumpkin%20painting%2C%20and%20the%20twins%20are%20excited%21%20They%20are%20already%20dreaming%20of%20collecting%20candy%20-%20i" title="LinkedIn"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/linkedin.png" title="LinkedIn" alt="LinkedIn" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F&amp;title=Five%20for%20Fridays%20-%20Oct%2023%2C%202009" title="StumbleUpon"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/stumbleupon.png" title="StumbleUpon" alt="StumbleUpon" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://twitter.com/home?status=Five%20for%20Fridays%20-%20Oct%2023%2C%202009%20-%20http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F" title="Twitter"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/twitter.png" title="Twitter" alt="Twitter" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://www.sphere.com/search?q=sphereit:http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F&amp;title=Five%20for%20Fridays%20-%20Oct%2023%2C%202009" title="SphereIt"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/sphere.png" title="SphereIt" alt="SphereIt" class="sociable-hovers" /></a>
	<a rel="nofollow"  href="http://technorati.com/faves?add=http%3A%2F%2Fwww.littlestomaks.com%2F2009%2F10%2Ffive-for-fridays-oct-23-2009%2F" title="Technorati"><img src="http://www.littlestomaks.com/blog/wp-content/plugins/sociable/images/technorati.png" title="Technorati" alt="Technorati" class="sociable-hovers" /></a>


<br/><br/>]]></content:encoded>
			<wfw:commentRss>http://www.littlestomaks.com/2009/10/five-for-fridays-oct-23-2009/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
	</channel>
</rss>

