Can you imagine a breakfast cereal which you can customize based on your own unique tastes? Not happy with the amount of sugar in your favorite cereal? Would like to have more of your favorite yogurt covered raisins and less of the freeze-dried strawberries or blueberries? How about other exotic nuts, fruits and seeds not usually available in standard brands?
Well, now you can! If you live in Germany, UK, Netherlands check out mymuseli custom-mixed cereals! I just returned from a symposium on mass customization, a recent trend of producing custom-made products, where I heard this success story. I wanted to share it with you because cereal is such a common breakfast item everywhere.
You can select your personal favorite museli base, enhance it by adding a variety of flakes, and then choose from a very broad range of fruits, nuts and seeds. Over 75 ingredients are available, which can offer you 566 quadrillion mixes of museli -the question is, which one is yours! They claim certified organic quality ingredients, although the nutritional information about the mixed cereal seems to be missing.
The cereal aisle in a typical grocery supermarket is long and filled with a variety of brands and types of cereals. That is why the idea of custom mix cereal may sound strange, but it seems to have caught on in Europe. What do you think of this idea? Answer the quick poll question below.
If available in the USA, would you buy a custom-mix cereal?
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We actually do this a lot — mixing cereals (if we have a couple of boxes that are almost gone). My favorite is grape nuts with oat squares and craisins. I might buy a custom mix depending on the cost and the ability to change it up every now and then. It would be a good opportunity to try new things without committing to boxes of stuff we may not like.
Hi Twin Toddlers Dad!
I was searching online and found the following site: http://www.meandgoji.com
It looks like those of you living in US can order custom-mixed cereals 60+ all natural and organic ingredients in a capsule (15 servings).
The part that I liked is that 5% of the profit goes to charity. Check out their ways we make difference page. http://www.meandgoji.com/howwemakeadifference.aspx
If I was living in US, I would give it a try. Bon Appétit!
Nazan Gunduz
Switzerland
I remember seeing a similar service in the US for granola. (http://www.mixmygranola.com/)
I don't know how successful they are.
Hi Calima
There have been a few attempts in the US to offer custom mix cereals. One I found interesting was gluten free custom mix cereal called Custom Choice Cereal. I don't think they have been very successful. What do you think of the idea? Would you buy custom cereal if it were more readily available?
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